A month after his birthday, Elon Musk presents to us his dream car, Model 3. He said this is a big achievement for Tesla. As per Tesla’s own website, Model 3 has been ‘designed to attain the highest safety ratings in every category, Model 3 achieves 220 miles of range while starting at only $35,000 before incentives’.
Model 3, by Tesla, is actually a mid-size, four-door, all-electric luxury sedan made and marketed by Tesla. As per Tesla officials, the standard Model 3 gives an EPA rated all-electric range of 354 km (220 miles) and the long range model gives 500 km (310 miles). Model 3 is amongst the first sedans which have a barren dashboard, apart from an LCD touchscreen that is centrally mounted.
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Limited production started in July 2017. The first sedan was made on July 7, 2017. Model 3 was officially launched on July 28. The delivery of the first 30 cars was made on the first day. The CEO of Tesla, Elon Musk, hopes the production to increase to 20,000 cars per month by December 2017. The Model 3 was unveiled in 2016. Tesla received 325,000 reservations within a week of unveiling. These reservations can convert to sales of more than UDS 14 billion. Right now, there are more than 500,000 reservations. A lot of people are waiting for the car. Tesla thinks that Model 3 is a small step towards a bigger dream. Last year on March 31, Tesla unveiled the electric car Model 3. It immediately attracted the attention of the global media. This is not only because of Tesla and Musk but also because of the minimum price of 35,000 US dollars from the sale price. Within 36 hours of opening booking, more than 25 million orders were received.
15 months after the release of the new car, Model 3 in accordance with the original schedule. Official deliveries have begun. Tesla held a delivery ceremony for the Silicon Valley plant, which was the same as the original Model S and X. Tesla CEO and Chairman Elon Musk personally presided over the delivery. An interesting detail is that although Musk’s innovative leadership position in Silicon Valley is now comparable to the original Jobs, his speech eloquence is far less than Steve Jobs, and even significantly less than other CEOs of the Silicon Valley. Perhaps he is more suitable to be a doer, with action to change the world.
Model 3 large-scale delivery will take some time. 30 lucky people got their Model 3 on the first day of delivery. 30 lucky people got their Model 3 on the first day of delivery. They were Tesla or Space X employees. Compared to the general public, bookings were opened for them a month earlier. The first batch of production was dedicated to the employees. This was to get professional feedback and to control the negative market risk. Model 3’s original name is Model E, and the previous S, X form a complete SEX series. But because Ford has registered the Model E trademark, Tesla can only turn around E into 3. According to media reports, Ford is also developing E series electric vehicles, plans to further invest in the future tide of electric vehicles. Tesla seems to be the successful one for now. Some other models in the race include Tesla in the success of pure electric car after the wave, many traditional car prices have also put into this area, which has a certain market sales models include Nissan Leaf, Chevrolet Bolt, BMW i3 and so on.
Whether it is acceleration, battery life, the number of passengers, body size, interior space, compartment capacity or customization, There is a clear gap between the mid-range sedan Model 3 and the high-end sedan Model S. After all, the price difference between the two cars is $ 40,000, the Model S is twice that of Model 3. Obviously, Model 3 is not the best product of Tesla, but the price of $ 35,000 has made the Model 3 a Tesla best-selling model.
Production capacity is a major challenge facing Model 3, but also hinder Tesla to the bottleneck of ordinary families. Musk said at the press conference that Tesla’s plant in Fremont, Silicon Valley, will make every effort to ensure the delivery of Model 3 production. As the price is high, Tesla had three models of sales which are far less than the scheduled amount of Model 3.
July 28’s delivery of Model 3 was only 30. According to Musk’s plan, delivery of 100 Model 3s will be made in August. 1500 cars will be delivered in September. After December, the delivery will be 20,000 cars per month. According to Tesla’s plant expansion plan, its capacity in the Silicon Valley plant will reach 500,000 units in 2018, up 495% from 2016. However, this capacity plan can be achieved as scheduled, there is still a lot of uncertainty. In the second quarter of this year, Tesla’s new car delivery increased by 53%, but it is still only 22,000. Tesla said that the main reason for the impact of the second quarter delivery is the lack of battery capacity. In June this year, the average battery production is still lower than the demand by 40%.
In addition, even the positioning of the mass market of electric vehicles, Model 3 also has a lot of merits. It accelerates from Zero to 60 miles (96 km) in 5.6 seconds. A single battery 345 km, can be equipped with panoramic glass roof, 400 liters storage space, body size close to the Audi A4, to support automatic driving. Moreover, it is Tesla’s first car from the beginning based entirely on the new models of automatic driving design. More importantly, the price is just over $ 80,000 for the high-end car of Tesla. It finally entered in the general consumer areas at less than 40,000 US dollars
In order to prepare for the Model 3 listing, Tesla has discontinued 60 kWh and announced the shutdown of 75 kWh battery non-full drive low with version Model S, intended to pull the difference between the two models to avoid competition within the internal products. On the other hand, it also means that Model S and Model X will be fully equipped with a dual motor and all-wheel drive. From the super sports car Roadster to the high-end sedan Model S, to the luxury SUV Model X, and then to today’s entry-level sedan Model 3; Tesla has a lot to offer. The target users range from geeks enthusiasts to ordinary consumers. Model 3 is undoubtedly a critical step by Tesla.
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Why does not Musk attach importance to Model 3? The significance of this car is not only to allow more people to know about Tesla electric cars but also to bring electric cars into the ordinary family. It will also drive a change in the automotive industry. It will change the way energy is consumed. Model 3 has introduced a new energy lifestyle. Musk has elaborated his dream of making cars: from a very small number of users who like sports cars to many people who like the high-end cars. He has gradually realized the sustainable growth of Tesla. He wants the automotive industry to produce zero emissions cars. Obviously, Model 3 is the core step in the realization of his new energy strategy.
In the heart of Musk, Tesla is not just an electric car company, it is one of the world’s only vertical integration of new energy and lifestyle companies. The electric car is Tesla’s first step is the downstream plate so that consumers choose new energy travel mode. Last year Tesla spent 2.8 billion for the acquisition of home solar energy company SolarCity for its ecological platform. In fact, SolarCity was originally Musk’s idea, he is also the largest shareholder and co-founder. Because he was busy with Tesla, Musk let his only let his cousin responsible for promoting and operating SolarCity. Now that Tesla is on track, Musk decided to return to SolarCity back to their new energy map.
On one hand, consumers use SolarCity’s home solar panels to power, store in the Tesla’s home battery Powerwall, for household electricity demand, and on the other hand for Tesla’s electric car charging. In this way, Tesla can be a complete way for consumers to provide new energy lifestyle.
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Although Tesla has made good sales and demonstrated great performance, it can still not be compared to the traditional giants. Tesla’s global sales last year were only 90,000, or only 1% of the total car sales. Tesla has shown a loss year after year. In the previous quarter, Tesla showed a loss of 397 million USD.
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But it is this new energy concept which has sent Tesla’s market value soaring. Since the listing in June 2010, Tesla’s market value in the past seven years has shown a growth rate of more than 1600%. Only from last December, Tesla’s stock has risen nearly 50%. Tesla’s market value has been more than BMW, Ford, GM and other traditional auto giants. Why does the capital market rush to Tesla? Because Tesla sells not just electric cars, but a new energy lifestyle. After the acquisition of SolarCity, Tesla has provided a complete set of solar services and products from panel to storage to trams. In this ecology, the most attention from the outside of the electric car is actually the most downstream part.
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However, for Tesla high stock prices and soaring market value, Musk has a question. He has repeatedly said that Tesla’s current share price is significantly overestimated, more than the level of business should be. He even used the words “insane”. But Musk also said that if the past and the current situation are to go by, Tesla stock is indeed overvalued, but if you believe Tesla’s future, then the current stock price is still low.
Before the delivery of Model 3, a report said that Model 3 determines the fate of Tesla’s future. As a result of skipping the beta car, Model 3 will be a product for risk and test. Interestingly, the price of Tesla fell 10% in the first week after the delivery of Model S in June 2012. In September 2015, the first week after the delivery of Model X, Tesla shares fell by 8%. In Musk’s new global energy footprint, China is undoubtedly the core of Tesla’s overseas market. After spending the first two years of market adaptation and network laying period, although not launched in the Chinese market, Tesla has said that last year the Chinese market operating income increased by more than three times.
Since Tesla’s entry into the Chinese market in 2013, it had opened up service centers in 10 cities, covering the north of Guangzhou and Shenzhen and other cities in Chengdu, Wuhan, Xi’an and other western cities. In order to make the charging experience easier, Tesla China has built more than 550 super charge piles and more than 2,000 destination piles, covering more than 170 cities. In addition, Tesla users can also use the national standard charging network service through a charge converter. According to Tesla China’s plan, by the end of this year, China’s Tesla super charge pile will reach 880. The current model S and X owners in China still enjoy the use of free charge super-charge pile of services. From the next year, 50 yuan will be charged for each full charge.
Model 3 as an electric car. Its selling point advantage is, of course, energy consumption. California has the highest number of US gasoline prices in the state, with the price of gasoline cars and Tesla models fuel costs ratio roughly 5 to 1, while in the places with higher prices of gasoline in the country, the cost ratio can reach 7 to 1.Model 3 has more than 300 kilometers of battery life, although far less than Model S. It can easily meet the daily needs of a family in a big city. Let’s see how practical Model 3 will prove to be in countries like China. As the world’s second largest economy and the largest automotive market, China is undoubtedly the key to the future growth of Tesla. Tesla is also an important area to promote new energy life. When will the Chinese plant be put into operation, when Model 3 will enjoy new energy subsidies, it is also a major factor in determining the growth of Tesla in China.
Model 3 Specs
- Automatic emergency braking and collision avoidance
- Eight airbags
- Electronic stability and traction control
- 15″ touchscreen with onboard maps & navigation
- Wi-Fi and LTE internet connectivity
- Keyless entry and remote climate control with app
- Voice activated controls
- 60/40 split folding rear seats
- 15” touchscreen display
- Dual zone climate control system
- FM/Internet streaming radio
- Textile seating
- Center console with open storage and two USB ports
- Premium heated seating and cabin materials throughout, including open pore wood décor and two rear USBs
- 12-way, power adjustable front seats, steering column and side mirrors, with custom driver profiles
- Premium audio system with more power, tweeters, surround speakers and subwoofer
- Tinted glass roof with ultraviolet and infrared protection
- Auto dimming, power folding, heated side mirrors
- LED fog lamps
- Center console with covered storage and docking for two smartphones
- 4 year, 50,000 mile limited vehicle warranty
- 8 year, 100,000 mile battery warranty (Standard)
- 8 year, 120,000 mile battery warranty (Long Range)
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Model 3 success will determine the fate of Elon Musk’s dream for alternative energy sources for cars. Let’s see how it goes!
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