You do not have to be an expert to know that the time on the stock market is everything.This not only applies to investors and the right moment when buying and selling but also for the companies. Because these too need to catch the right time. Angry Birds developer Rovio has probably missed this one.
Because yesterday the Finns presented quarterly figures, it was the first since the IPO last September. And this one analyst has referred to the economic portal Bloomberg as a “brutal disappointment”. The course also reacted accordingly and fell 20 percent after the announcement. In any case, Rovio had to announce a loss of around 800,000 euros, in the same quarter of the previous year, it was still possible to report a plus of just under 4 million euros.However, sales have developed positively, because here you could write a good 70 million euros, which is an increase of about 40 percent.
These two numbers are not a contradiction: Because you can attract users, but it costs a lot of money. Because Rovio had to invest in marketing and similar 22.2 million euros.However, Rovio boss Kati Levoranta tried to calm down and said that one had expected this decline in profitability and that this also belongs to the strategy.
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Experts interviewed by Bloomberg also did not see the matter so dramatically and said the Rovio paper is recovering. One doubt remains: Because Rovio is currently chained to Angry Birds and experts believe that you urgently need a second pillar.