This is also indicated, among other things, by a recent appearance by Mike Ding, Blackberry’s head of sales for northern Asia. He called the press, but showed no new products, but explained only a few points to the orientation of the business. Thus, after several years of rebuilding the company, it has now come to a point where it is finally repositioning itself from the manufacturer of mobile devices to the provider of services in the background.
In the future, the focus of the company will be entirely on providing corporations and government agencies with a variety of management and security services to help them manage and protect the diverse mobile systems in their workforces. According to Ding, this is not restricted to smartphones, but also covers medical systems as well as cars. This brings the company good money, but of course not as exciting as a great new hardware.
If there’s another smartphone with the Blackberry lettering on it, the Canadians will probably not have anything to do with it (apart from a small share of royalties on the licenses). TCL may use the mark on mobile phones. All of the development, manufacturing, sales and support activities were outsourced to three partners – alongside Chinese TCL, BB Merah Putih in Indonesia and Optimus Infracom in India.